Marijuana is one of the fastest growing industries in the United States. It seems like just about everyday a new city, county, or state in the country is legalizing its use in some capacity. Many states have legalized it for medicinal purposes, while more and more are legalizing it for recreational use. As the industry explodes, the number of companies that work in the industry are also exploding. This means that the industry has become more competitive. In some cities, such as Denver, it has even reached the point of saturation. If you own a marijuana company, it is becoming increasingly important to market your company if you want to remain relevant. To do so effectively, you should hire a professional marketing firm. Here are the top ten reasons to hire a marijuana marketing firm.
1. Increase your reach. As most people know, marketing is the best way to increase the reach of your marijuana company. The more marketing you do, the more markets you will reach into. This allows your company to grow its clientele and thus do more business, both of which lead to a larger bottom line.
2. Improve visibility. Your company will only survive if people know it. Thus, you must partake in a marketing strategy that will increase your visibility and drive more potential customers your way.
3. Clear plan. Professional marijuana marketing firms are a great idea because they will be able to help your company develop a clear plan. Without a plan, you will simply be trying new things and hoping they work. Having a plan allows you to assess the plan, and determine which things are working and which aren’t.
4. PPC advertising. Some aspects of digital marketing are complicated. Hiring a marijuana marketing firm makes things easier for you. They can help you develop a PPC advertising program that will increase visibility and drive people to your website.
5. Social media. This is more complicated than most people think. Hiring a professional firm is the only way to utilize social media and get everything you can out of it. Which, it is important to note, is a lot.
6. SEO. Marijuana SEO is essential to any great marketing strategy. When people want to find something online, they typically go to a search engine. If you aren’t trying to improve your company’s standing on these search engines, then you might as well not market your company at all.
7. Website design. Marijuana web design is critical to a great marketing strategy. No matter how many people come to your website, they won’t become customers unless the website is designed in a great way.
8. Analytics and reporting. The great thing about hiring a marijuana marketing company is that they will be able to help you track your data. They will analyze it, and tell you which parts of your strategy are working and which are not.
9. Professional expertise. Marijuana marketing companies are experts in their field. They will already have a general idea of what will work for your company.
10. Follow through. Finally, the great thing about having a professional marketing company in your corner is that they will follow up and follow through on various aspects of your marketing strategy.